QRCA and Hart Associates, our PR and branding partner, are always in need of newsworthy qualitative stories. And as we continue to spread the word about the value of qualitative research and the high caliber of work QRCA members can provide, we’re looking for case study examples and trend topics. If you’ve recently completed (or will soon complete) a project or have an idea for a trend story, we’d love to consider it for our outreach to external audiences.
There are several areas where your story could be used, including PR outreach, Breakthroughs content or Qcast Webinars. Each outlet has different requirements:
Wondering if your project is “good enough” or “big enough”? Give it a shot. We can sometimes group multiple “small projects” together with a common theme, making a compelling trend story about qualitative research. Basically, we’re looking for a lot of good stories, not just a few outstanding stories.
It’s helpful if your clients (or other key players) are willing to share their experiences with us, too, but sometimes we can find ways around that. And we have sincere respect for your client relationships; we won’t contact your client until you’ve given us permission to do so.
Finally, your submission doesn’t just have to be your project work. Maybe you know of someone else who has completed a really great project, or maybe you know of a new technique or concept that has applications industry wide. Submit those, too!
So, take a minute (OK, maybe it’ll be three minutes) to fill out the Content Submission Form, and we’ll contact you for more details.
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