Fresh Techniques to Enhance the Concept Development Process

Speaker: Martha Guidry

» Download the preview slides HERE

Join Martha Guidry as she discusses innovative new ways to start filling your new concept pipeline through learning, experiencing and collaborating.

Learn how to:

• Triangulate methodologies for better outcomes
• Leverage talent both inside and outside your organization for one-of-a-kind ideas
• Bring fresh energy and new purpose behind your ideation and research sessions

Martha Guidry (“The Concept Queen”) of The Rite Concept, brings over 18 years of combined brand management, concept development, and research experience to each of her projects. After completing her MBA at Harvard, Martha spent 6 years in consumer marketing for Procter & Gamble and Hasbro Toys. Her company, based in Avon, CT, uses a flexible combination of research-driven consumer understanding, hands-on learning, ideation and coaching to help clients develop “top box” scoring concepts.

Martha has served on the Board of Directors, as the Annual Conference Speaker Chair, Chapter Co-Chair and many other roles in QRCA. She has presented at QRCA events, conferences and to local business organizations.  She is a published author and is working on her first book.